Ad blockers and browser privacy settings stop many tracking scripts from firing. Server-Side Tracking sends checkout and purchase events from your store's server, so your ad platforms receive them either way, without counting the same order twice.
Connect the ad platform accounts you advertise with.
Choose the events to send from the server.
Watch deliveries in the event log and fix anything that fails.
Purchases that a blocked browser script would miss still reach your ad platforms.
The delivery log shows exactly which events left the server and which are retrying.
Book a demo and we'll show this feature working alongside the rest of the platform.